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How to play Zeus 2
A major advantage for traditional sportsbook operators is their ability to aggressively fund customer acquisition and retention bonuses. As EKG points out, prediction markets have “less ability to be generous with bonuses” because users trade against one another rather than against the house.
That creates a stark contrast during peak football season when traditional sportsbooks spend heavily on promotions. Offers ranging from $350 to $365 from major operators make the $25 to $50 promotional matches typically seen on prediction markets appear modest by comparison.
“That said, channel checks indicate prediction markets are spending heavily on digital marketing, including app stores and pay-per-click advertising, which could make our forecast look conservative by the end of the season,” EKG concluded.
About Zeus 2
Registered customers increased to approximately 2,672,000 at the end of June, an increase of around 50,000 from the previous year.
For the first half of 2026, lottery and land based gaming generated €317.9 million in gross gaming revenue, remainin flat compared with H1 2025.
Lottery games contributed €254.5 million, up from €246.1 million, bolstered by a 9.1% increase in digital lottery revenue propelled by the Veikkaus app and product launches such as Milli (launched June 2025).
How to play Zeus 2
She emphasised that half of Entain’s retail employees were women, with over 50% working flexible or part-time hours. More than 2,500 of its employees are under 25 years old.
The letter argues that the proposed increase would hit the workers and communities Labour’s “Makerfield Test” is supposed to protect, while potentially costing the Exchequer money rather than raising it.
Entain stressed the importance of its retail networks in providing local employment and community engagement.
