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Group income reached R6.58 billion ($411.9 million) across the first half of the year when excluding the Table Bay Hotel (TBH), which the company is running under a management agreement with IHG.

Sun International’s adjusted EBITDA (excluding TBH) edged up 2% to R1.59 billion in H1. Revenue growth was at the “upper end of expectations”.

H1 growth was driven by Sun International’s online division, with revenue from SunBet surging 35.5% year-on-year to R1.18 billion.

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With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.

“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.

Prediction market operators are on legal losing streaks, confirming that Beynon is onto something when he says the regulatory environment is the biggest risk facing the industry.

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“The rollout of the regulation was super positive,” Rossi says. “I believe that the Peruvian regulation is one of the best regulations in Latin America. [It’s] flexible, modern, business-friendly. The regulator has demonstrated a commitment to creating a safe and transparent market environment, and there’s a great relationship between the regulator and the operators.”

Escobar sees Peru’s relatively nascent regulated market as an increasingly attractive proposition for operators, pointing to strong player engagement and digital adoption.

“Considering that the regulated market has only been in place for just over two years, its implementation has been very positive,” she declares.