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About Beat The Beast Quetzalcoatls Trial
Betfred currently sponsors Britain’s five classic horse races, including the Epsom Derby. Done said the company had yet to agree on extending those sponsorships amid the tax uncertainty, warning that reduced regulated gambling provision could push problem gamblers towards the black market.
He also pushed back against claims by Dame Meg Hillier, chair of the Treasury Select Committee, who has characterised some industry warnings as “scaremongering”.
Burnham dealt another slight blow to the retail sector recently, by insisting he would scrap “aim to permit” for betting shops as well as insisting that AGCs will now need planning permission to function.
What is Beat The Beast Quetzalcoatls Trial?
But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.
But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.
What is Beat The Beast Quetzalcoatls Trial?
“We have a term within our team called ‘hot pie’,” Yashin says. “It is our internal term for a really hot product that is easy to sell. It is something new for the market and the market is ready.”
The early player data is also giving Swipe Games confidence that it has created more than simply an eye-catching interface.
Yashin points particularly to comparisons with crash games, whose similarly short rounds make them a natural benchmark. A Swipe Games round lasts around eight to 10 seconds, but player behaviour can be markedly different.