Land Of The Free

What is Land Of The Free?

The Yahoo Finance prediction market section was taken out in April. The companies have now confirmed that the larger deal is also off, as reported by Bloomberg. 

Yahoo said Polymarket is still an advertising partner and suggested the two could collaborate on other projects in the future. Polymarket has not provided any public explanation for the end of the data partnership. 

The news comes as prediction market operators continue to form alliances with major media outlets. These deals allow news outlets to embed event contract data into their reporting and offer prediction platforms more visibility to investors and news audiences. 

What is Land Of The Free?

VGW, the Australian parent company of Chumba Casino, has increased its financial support of Alabama gubernatorial candidate Tommy Tuberville, pushing its total contributions past $100,000.

In April, Casino.org reported that VGW had contributed $30,000 to Tuberville’s 2026 gubernatorial campaign.

New financial disclosures from the Alabama Secretary of State’s Office show that VGW gave the campaign another $100,000, bringing the firm’s total contributions to $130,000. The latest check, dated Aug. 31, came from the Chumba Casino, Global Poker, and LuckyLand Casino operator.

How to play Land Of The Free

The format, however, cannot simply be copied and pasted from one market to the next. “We’ve found that the more localised the offering, the better,” Wilson says. “We’re talking about building anything from sumo wrestling to Love Island, as well as the headline sports. Ice cage fighting has been a popular one in a certain market for us.”

It is an eclectic list, but that’s kind of the point. Relevance can mean a global sporting event in one market and a far more niche (see ice cage fighting) obsession in another. Splash Tech’s job is to find the experience that fits the audience, rather than expecting the audience to fit the product.

If free-to-play builds familiarity, Splash Tech’s jackpot engine is intended to provide a common thread across an operator’s offering, even when the games themselves come from dozens of competing studios.