True Grit

What is True Grit?

In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.

Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation. 

This points to a wider shift towards addressing organic search signals and domain-level practices such as doorway pages, an issue also raised in the UK, where research has linked black market migration to search-driven promotion and SEO exploitation.

How to play True Grit

Over the decades, Carlson said, he spoke to dozens of residents of the area in the ’60s and ’70s who “never heard the name.”

The name didn’t sit well with Naked City’s property owners, including Bob Stupak, who, in 1979, opened the Vegas World casino resort on land he owned in the neighborhood.

In 1996, Stupak replaced Vegas World with the Stratosphere—whose 1,149-foot observation tower remains the largest structure west of the Mississippi—remodeling Vegas World’s towers for the new purpose.

What is True Grit?

Therefore, the aim is not to create a single regulatory model, but rather continued collaboration that allows for locally relevant messaging and measures.

“We respect those differences,” Kesitilwe explains. “At the same time, many of these risks cross borders. We do not need identical laws in every country, but we do need greater cooperation.

“Africa Safer Gambling Week will create a common continental platform. It’s more about cooperation, information sharing and agreement on important principles of consumer protection.”